Women’s being materialised in Bollywood industry .

Bollywood has a great impact on society or we can say sometimes society influences filmmakers to the chosen topic. Simply, both are correlated. Maybe that’s why it becomes responsible work to portray good things on screen but as we know, this is Bollywood! from years we have seen many movies giving wrong messages to society, objectifying actresses, encouraging sexism, and mainly showcasing vulgar song lyrics and double dialogues. Today, let’s have a look at how women are materialized in Bollywood!
The main aim behind making a film is to entertain the audience but to achieve that goal many filmmakers chose shortcuts and gave item songs and objectification of heroine a peak! Beginning with “item number” what’s that? In filmy Mumbai language item is addressed to sexually desirable women. In movies, item numbers are sometimes placed in irrelevant sequences just to attract every age group. Item songs are part of movies since 1930, at that time vamp used to be cabinet dancers and she used to perform to woo hero. After that in the late 90s, item song becomes a favorite of movies .mostly, item songs were placed in such sequences to show how the villain is cruel and how he treats women. And then comes the 20s, in this time zone popularity becomes essential so many actresses chose to do item number as it gives them fem and also offers a good number of money.


Actresses like Madhuri Dixit became very famous and reached the top of popularity after Ek don teen song, after that, she showed her moves on the song “chili me pitcher kya hai, chunri me niche kya hai ” clearly, it’s a double significance lyric and it points towards somewhere else! Malika Sherawat then become the face of item songs she showed her moves in the song “mehbooba mehbooba” which worth 15 lacks! Rakhi Sawant officially calls herself item girl. after her Malaika Arora’s jalebi bai, Munni badnam hui gained a lot of fems but again it is a very clear example of the objectification of women.


Lyrics are an important part of songs and somehow continuously filmmakers using them in their favor. From the early 90s to this era, we have a list of songs which are showing women as material. ‘ Sarkaylo Khatiya’ (Raja Babu), “sexy sexy” ( khudar ), Tu Ru Tu Ru’ (Elaan), Pritam Pyare’ (Rowdy Rathore): ‘Palu ke neeche chupake rakha hai udadoon toh hungama ho’, Dreamum Wakeupam’ with lyrics like, ‘Top to baseum kama sutram… Thighsum thunderum downum underum… Sizeum matterum thinkum wwonderum’, Mooh Me Le Mooh Me Le’ (Jeena Hai Toh Thok Daal),’ Halkat Jawani’ (Heroine),’ Halkat Jawani’ (Heroine), ‘Bittoo Sabki Lega’ (Bittoo Boss), ‘Don’t Touch My Body’ (Bullett Raja). These are some songs that have created lots of controversy for presenting women as objects and sexual material.

Not only objectification, but sexism is also an issue. Many times from moves, dialogues, scenes portrayed women as weak. Camera angle plays an important role here. Body showing, exposing clothes just to show women desirable is wrong! There were many scenes in movies where the camera focuses on the heroine’s waist, legs, lips to show her sexy! Biting of lips, hero tickling heroine, whistling, Winkler is common in the movie to show men is interested in women. Men glazes women continuously and in the end, she falls in love with him after that villain comes who founds heroine attracted and kidnaps her, and then he takes entry and saves the heroine from getting rapped! This is the pathetic and common movie script that is surprisingly loved by the audience and that’s what becomes questionable! This is what we want to show our youth to be like? Glazing is no way to impress women and it is inappropriate in real life.


Many times actresses are seen raising their voice on this trend set by filmmakers. During one interview Anushka Sharma confessed, she was done with the objectification of women in movies and that’s why she became a producer. Media plays important role in building image, and many times we have witnessed media men-centric tradition followed in the film industry. Talking bout this, once Anushka Sharma said women’s mostly faces questions about marriage, relationship and their choices compare to male co-star. Not only movies, music videos portraying women as material, media also plays a vital role in this. A year back, one leading newspaper published pictures of Deepika Padukone in which her cleavage was shown and described it as omg! That is unacceptable, to respond to this Deepika showed her anger on Twitter.


moreover, behind the movie, some things happen which shows again and again that it is men dominated industry. Paychecks are a big issue, frequently producers pay extra to the hero of the film. Besides that, there were many cases in which heroines are harrassed on the movie sets too! Recently, on Twitter #me too movement showed us what exactly happens behind parda. Radhika Apte once shared in an interview about south a tie who tried to tickle her on the very first day of the shoot. Swara Bhaskar talked about one director who used to stalk her, tanushri datta

Connfessed to harassment by Nana Patekar.
Young people consider heroes as their role models and if a hero is shown as a gazer then what we can expect the next generation to be like? hence, filmmakers must think twice before portraying women as material on screen.

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